If you’re someone who believes in the first impression, choosing a name for your business app is something which you need to give some consideration.  If you think, what is in a name, it’s time to rethink. Because a name has got everything especially when you think in terms of your business.

An attractive name for an application can help you to create that first impression in the overcrowded App store where there are millions of free apps. It can help you to stand out from several other similar apps in the same niche.

Surely, you have one single chance to get recognized and make a favourable impression on your potential user. Your app’s icon and name are going to provoke a particular emotion and that’s something you want to work correctly and make sure to get a response you expect.

There are many factors that you should consider when selecting a name for your mobile app. Let’s go into these details and understand the tips and tricks of naming a mobile app.

Identify your Target Audience

Identify your target audience and the purpose of the app you are building. It will give you the ground for adjusting the message to your people and making sure you evoke a desired emotional return while interacting with your app.

Do Some Research

Before starting to consider the names for your application, you need to do some homework. Identify the end goal of your product, its target audience and the emotional response of your users regarding your product.

Check for Search Engine Friendliness

Find a name that should serve as a lighthouse for searching engines. It should make a good and easy target to find.

Check for Semantic Meanings

Search for various meanings of the words you are to include in the name of the application. Depending on the diversity of age, culture and life experience people will read your message differently.

Convey the functionality

The name of your application should be something related to what it does. Don’t go for something totally obscure, otherwise, you will have to rely a lot on your app icon to convey your app functionality.

Be original

When you think of naming an app, you may try to connect the name with other popular apps like Facebook or Instagram. But your app will lose its legitimacy if you’re trying to associate it with other conventional apps. Try to be original and once you are done recognizing these factors, start with the conventional method of naming an app. Pair the functionality of your app with a word that enhances its originality. Clarity and recognizable are the two most important factors while naming an app.

Learn from others

Take inspiration from your competitors especially when you are trying to enter an overly crowded app market. Take a look at what other similar apps have been named and take a note of what works and what does not. But, don’t try to copy exactly the same as your competitor.  

Use only easy to remember words

While considering the names for your app, don’t go for something that is hard to say and remember. Think of a name that people can talk about in the real world and will not need a paper or a good memory to spell it correctly.

Optimize for app store searches and social media

Choose a name which includes the keyword you want your app to rank for in the app store. But don’t stuff keywords. Use them sparingly and in a natural way in the title and description. This will help in increasing the ranking of your app in the app store. Also, make sure that the name of your app is available as the domain name and as social media accounts. This is very necessary for marketing your app.

Keep it Short and Concise

Keep the name of your app short and concise. Don’t go for long names as it will be hard to remember. On the other hand, searching for too short names may sometimes put you in the struggle of finding a name that is not taken by anyone else. So while being short, it should also convey the functionality of your app.

While these are just a few factors there are a lot many things that go into the naming of an app.  However, consider these points and list down some of the best names.

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