The growth of smartphones and internet penetration have driven the growth of M-Commerce market. It is part of the e-commerce industry which is one of the fastest growing sectors across the globe.

Before getting into the details of M-commerce and its scope, we’ll first understand what M-commerce is?

What is M-Commerce?

M-commerce or mobile commerce is the browsing, buying and selling of products and services on mobile devices. In other words, you can do online shopping conveniently on your smartphone with an internet connection.

Mobile Commerce Today

Many of the payments done today are made mobile compatible. While, many applications are deployed for various kinds of activities such as funds transfer, bill payments which further aids the growth of mobile commerce globally.

Advancements in integrated electronics enable availability of many kinds of technologies, like broadband internet, in Handsets and the supporting service networks. All these developments open up the possibility of offering the user many services of unprecedented nature.

The goal of all the services in one way or the other has to be the generation of revenues. This represents an ever-increasing scope of Mobile Commerce or m-commerce as a subset of the more generic Electronic Commerce or e-commerce, which in general has been booming with the increasing popularity of the Internet.

The Future Trends of Mobile Commerce

1. Growth in M-Commerce

The most prominent m-commerce trend is its own growth. According to a recent survey, annual m-commerce sales are predicted to quadruple to £28 billion in the next five years. One thing that all marketers have in common is that they now universally recognize m-commerce as an important way to enhance their brand, increase their sales and keep up with competitors. In short, the future of m-commerce is bright and looks like it's getting even brighter.

2. The desire for More Information

Another trend in m-commerce is that customers desire more information on mobile websites.  Studies show that 80% of smartphone users want more product information when shopping on their mobile devices. A large part of m-commerce's appeal may be the convenience, but if that convenience comes at the sacrifice of information, customers will be sure to look elsewhere. The businesses are still finding out what works and what doesn't.

3. The Rise of Tablet Commerce

The last big trend, by far, is the rise of tablet commerce. Much of it has to do with the nature of tablets themselves. With their larger screens and portability, tablets make it easier to navigate mobile e-commerce websites. These features make it no surprise that 55% of tablet owners use their tablets for online shopping, whereas only 28% of smartphone owners shop on that device. Furthermore, tablets, in general, are growing in popularity.

Studies show that tablets commerce is predicted to reach £30 billion in 2019 and make up for more than 9% of all online sales.

What you can do to keep up the m-commerce trend?

With all its growth forecast, m-commerce is the rising star of the e-commerce world. By understanding it and keeping tabs on where it is going, as a business owner you need to put yourselves in the best position to take advantage of all m-commerce offer.

Within a few years, Mobile commerce will be as big as e-commerce is now. You definitely want to be a part of this trend and benefit from it. There are already many successful companies that adjusted to the trend from the very beginning and it has paid off very well for them.

If you ignore this trend, you may keep doing what you’re doing with e-commerce and watch the traffic move away to your competitors who are using mobile commerce apps.

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