A Logo is the first thing that people notices about your business. It is the face of your business and has got lots to do to recognise your business as a brand. A good logo can propel your business to new heights and can instil confidence in your brand. Mostly, all businesses in the world have a logo and some of them are widely popular for many reasons, why? Let’s check for these reasons. Also let's see, what are the reasons that differentiate a logo from others?  

Why does your business need a logo?

What is the first image that comes to your mind when you hear the branded names such as Google, Facebook, Nike, Adidas, Coca-Cola or any other brands? Probably, their logo. So a logo is what defines your business and represents what you stand for. It can create a presence through many communicative strategies where you are not physically available. It can explain your brand to your would-be customers.

A research report on people’s image sensitivity and memories says that 40% of people have better visual image memories in comparison to what they hear or read. Associating this report with your business logo, it can bring you prospective by reinforcing the name of your brand every time they see it.

Not only does a professional business logo design make your company instantly more memorable, it defines you as reputable and trustworthy, as well. Would you have confidence in a brand that seems to have no visual identity?

What factors of a logo makes it outstanding?

1. Colour: Colours are often associated with one’s feelings and emotions. It is the first thing that people notices about your brand. If people have developed a likeness towards a Colour, it is likely that they will quickly notice it. And, it is not only the design element that communicates with your customer about your brand, there are other factors as well.
2. Font: To choose the best font for your logo, you must first learn the psychology of colours and shades. In selecting the right and best font, target group demographics such as age, gender will play an important role.
3. Letter Spacing: The spacing between letters tell your brand story in that instant when a first impression is formed. Kerning and spacing can do wonders. Spacing can be used to express specific messages. Minimal spacing can be used to show linkage, tight schedule, punctuality, strictness, etc. while more spacing can be used to express coolness, luxuriousness, richness, etc. But see to it that you don’t use much white space. Usage of a lot of white space might make content look cheap.
4. Shape: Every logo has a meaning assigned to it and it’s better to use the right shape for your logo. There are many a kind of shapes such as geometrical, natural or organic shapes and abstract shapes. A good marketer always uses the psychology of shapes in logo design. He knows the hidden message of the shapes and uses them wisely while designing his logo.

What are the things that differentiate a logo?

A well-designed logo should last your business for a lifetime. It should be well remembered in the mind of common people especially customers. The 3 things that differentiate your logo are:

1. Simplicity:

 Don’t make your logo over complex, as this will be lost when scaling your image down when printing on various platforms. So choose a simple design just as for brands like Adidas and Chanel

2. Readability:

 Make sure the font you use is readable. Complex fonts, though attractive, might backfire if they are not readable. For example, Google, Microsoft and Facebook etc.

3. Accuracy:

When you want to communicate your brand effectively, reflect that in your logo. You should be able to create a distinguishable logo that speaks to your customers accurately.

 

Useful Tip: When you design a logo for your brand keep this in mind: “Always design for your customers and not your personal tastes”.

By following these tips, I hope you should be able to create a distinguishable logo that speaks to your customers simply, clearly and accurately, even when you’re not there.

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