Creating a mobile App and promoting it, is not an easy job. Many app developers often find it difficult to promote their app and acquire loyal users. The main goal behind any mobile apps is to provide customers with an exceptional experience, but if the customers don’t know about your app, they won’t be able to take advantage of its benefits too.

Often what happens is, small businesses will have insufficient budget for elaborate app promotion. So, how will you promote your mobile app without spending much? How will you acquire and engage users, and gain new customers?

Here we have outlined five simple ways to promote your mobile app for free.

Take time to ensure consistent app branding across your web channels. Use the existing opportunities like tapping into the channels you already own to provide users with information about where they can download your app and how they can benefit from it.

1. Feature the downloadable link throughout your website

The first step in the promotion strategy is to drive mobile app traffic from your website. Make the app, and its download link featured throughout the website. Not just include this in the footer or place somewhere on the page. 

        2. Send Email Newsletters

Email newsletters are a powerful channel for notifying your customers and subscribers about new opportunities to stay in touch with your business. Notifying users about your app via email and inviting them to communicate with your brand on mobile provides them with a convenient communication channel.

       3. Do App Store Optimisation

App store optimisation (ASO) is essential for driving organic downloads for your application. ASO can help you acquire more customers without spending advertising budgets.

For example, Google Play is more flexible with the keywords. It’s possible to feature the keywords in app title, description, URL and package name. The Apple App Store, on the other hand, is stricter, limiting the number of keywords and constraining them to a specific field. Apple also discourages repeating keywords in app title and description, on contrary to Google.

Keeping this in mind, you should make an extra effort to adapt to the app store pages and ensure that they get a high ranking. A compelling description and visually appealing images should add allure to the application. By making your app visible in a chosen category, you can get new users and turn them into customers for your business.

      4. Spread the benefits of your app

Users crave for relevant content, especially if they find it as something that affects them. Tell them how your app can help solve their problems and satisfy their needs. Outlining the benefits can drive both the audience and new customers to your business.

Once you have ready with the content, share these across multiple platforms and with as many people as possible. A press coverage can be more helpful. Start with local and niche media outlets coverage. This will allow you access to specific segments of the audience who might be more interested in your solution. 

However, the mistake many small business owners still make is going after big publications with worldwide reach, which should be attempted only after local outreach.

    5. Run Ad Campaigns

Running ad campaigns on multiple platforms, including Google, requires you to spend some extra pounds.  A small budget will limit your opportunity for experimentation and testing. Lean advertising campaigns through Facebook and Instagram can help you run highly targeted ad campaigns with a limited budget. This can help you discover the targeted segment of customers who might engage with your mobile app.

Once you’ve targeted through social media channels try with a broader spectrum of audience and channels.

If you’ve budget limitations, it is always better to go for managed advertising services where they can help you with developing creatives to supply quality traffic and engage users. So, look out for a reliable partner who can help you with it.

Once you’re ready to advertise on a scale, go for programmatic advertising. Meanwhile, it is always important to keep track of your app downloads and traffic along with boosting the popularity of your app.

Conclusion

There are plenty of ways and options for you to market your mobile app and on a limited budget. Before choosing any of these ways, make sure you have clearly understood your buyer personas and targeting area. To identify your target market and the audience first, you’ll have to try out different channels in a combination or alone.

I hope the above points may help you to plan your app marketing strategies to some extent. If you have got something different, please add it to the comment box below.

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